If You Run Advertisement, This Facebook Ads Manager Recent Update Matters
If you’re an individual who runs Facebook or Instagram ads, it’s smart to be up-to-date on how they are changing. In 2025, Meta has implemented a few updates that might literally change how your advertisement interacts – whether you’re a business owner, advertiser, or just trying to grow your app or brand online.
Let’s dive into the new Facebook ads manager updates and how they might influence your ad strategy going forward.
Recent Updates for Your Ad Campaigns in 2025
1. New “Optimize Text Per Person” Feature
- Let’s say you write a headline and a few different text options in your ad.
- Facebook’s system will show different versions to different users based on what they usually engage with.
So, if one person usually clicks, they’ll each see the version that’s more likely to appeal to them. You don’t have to guess what kind of copy will perform best – Facebook’s AI does the work for you. It could help boost engagement and conversion rates without you needing to run tons of A/B tests yourself.
2. Reels Ads Are Now Available to Everyone
- You can place your video inside Reels, where they’ll appear between users’ content.
- These look and feel like regular short-form videos, making them less disruptive & more engaging.
If your audience spends time scrolling, then this is a great way of getting your brand in front of them in an organic and fun way.
3. No More Targeting Teens
- Age
- Location
- Gender
Meta made this move to protect young users & reduce how much personal data is used for advertising. If your audience is teenagers, you will need to rethink your strategy. Instead of targeting them according to interest, you will need to focus on broader content that will be of interest to the group.
4. Text Rule Is No Longer a Rule
In the past, Facebook had a rule that limited the amount of text you could have on an ad image — if more than 20% of the image had text, your ad could be rejected or get limited reach.
That rule is now gone.
You can now include more text in your image ads if you want. Just because you can add more text doesn’t always mean you should. Facebook still encourages less text because ads with clean, clear visuals usually perform better. So try not to clutter your graphics -focus on short, strong headlines and clean design.
5. Reach New App Users
- You upload your creative and ad copy once.
- Facebook’s system automatically tests different versions and placements to find the best combination.
- The goal? To get more app installs or engagement without you managing every little detail.
This is a big time-saver, especially for app developers or businesses with limited ad experience. You get better performance without needing to constantly tweak things manually.
6. Limited Access to Data
- Facebook has less access to third-party data.
- You may see less detailed reporting on conversions or user behavior.
- Retargeting may not be as strong as it used to be.
You might notice a drop in reported performance, even if your ads are still doing okay. To adjust, consider using Meta’s Conversion API (CAPI), which helps bring back some lost tracking data by connecting
Final Thoughts
These updates show that Facebook ads manager recent updates are continuing to evolve — with both advertisers and users in mind. From more personalized ad delivery to new ad placements and changing privacy rules, there’s a lot happening behind the scenes that could impact your results.
We at GrowthBridge Consulting guide companies in navigating these changes and turning them into opportunities. Whether you are running your initial Facebook ad or managing a big advertising budget, we’ll help you develop smart, effective plans that put you at the forefront of the trend.